We’re all much better attuned at processing images rather than text and data. Half our cerebral cortex is devoted to visualization. Technologies developed in the computer games and film industries — think Toy Story and World of Warcraft — are being used to help innovators in areas ranging from pharmaceuticals to emergency response units in cities. The capacity, which these new technologies bring to produce dynamic images of what was previously opaque technical information, underlies the greater engagement in innovation by a wider range of people.
Mark Dodgson is Director of Technology and Innovation Management Centre, University of Queensland Business School, and David Gann is Head of Innovation and Entrepreneurship at Imperial College London. They co-authored Innovation: A Very Short Introduction.